This Privacy Policy applies to the website operated by Wide Fit Step (referred to as “we”, “us”, or “our”). This policy sets out how we collect, use, store, protect, and disclose your personal data when you visit our website, place orders, subscribe to newsletters, or contact our customer support.
By accessing or using our website, you confirm that you have read and understood this Privacy Policy. If you do not agree with this policy, please do not use our website or services.
Personal Data We Collect
We only collect necessary personal data for business operation and service delivery. The personal data we may collect includes:
Identity Data: your full name, username, and customer profile
Contact Data: email address, phone number, delivery address, and billing address.
Transaction Data: order records, purchase history, payment amount, product preferences, and shipping details.
Technical Data: IP address, browser type, device information, website access time, page browsing records, and cookie data.
Marketing Data: your subscription status, campaign preferences, and feedback records.
We do not collect special category personal data such as race, religion, health information, or political opinions.
How We Use Your Personal Data (Lawful Bases)
We process your personal data only based on legal lawful bases under UK GDPR, including contract performance, legitimate interest, legal compliance, and your consent. We use your data for the following purposes:
Order Fulfilment (Contract Performance): to process, verify, ship, and complete your orders; handle payment procedures and after-sales services.
Website Operation & Security (Legitimate Interest): to maintain normal website operation, prevent fraud, protect website security, and optimize user browsing experience.
Customer Support (Legitimate Interest): to reply to your enquiries, solve product, shipping and after-sales problems, and communicate order updates.
Marketing Communication (Consent / Legitimate Interest): to send newsletter updates, new product launches, discount promotions, and activity information if you have subscribed or agreed to receive marketing emails.
Legal Compliance (Legal Obligation): to comply with UK tax laws, consumer protection laws, and data protection regulatory requirements.
Website Optimization (Legitimate Interest): to analyze user browsing habits, improve product display, website layout, and overall shopping experience.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to distinguish your device, remember your preferences, record browsing behaviour, and improve website performance.
Types of Cookies We Use:
Necessary Cookies: essential for website basic functions, including login status, shopping cart data, and order process retention. These cannot be disabled.
Analytical Cookies: used to count website traffic, analyze page access data, and help us optimize website structure and product display.
Marketing Cookies: used for targeted advertising and remarketing on social platforms and search engines.
You can adjust your browser cookie settings to accept, reject, or clear cookies at any time. Disabling cookies may affect your shopping experience and partial website functions.
Third-Party Data Processors
We may share your personal data with trusted third-party service providers strictly for business operation purposes, and all third parties comply with UK GDPR data protection standards. The third parties we cooperate with include:
Payment Service Providers: process secure payment transactions and prevent payment fraud.
Logistics & Shipping Providers: complete product delivery and track shipping status.
Website & Analytics Tools: provide website operation analysis, traffic statistics, and security monitoring.
Marketing Platforms: assist in email delivery and legal remarketing activities.
We will never sell, rent, or trade your personal data for commercial purposes without your explicit consent.
Your Rights
We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. You have the right to receive your personal data in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal data. To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain. You may contact us to exercise your rights. We will respond to your request in a reasonable timeframe, and in any event in less than 30 days.
Data Security Protection
We adopt industry-standard technical and management security measures to protect your personal data from unauthorized access, disclosure, tampering, loss, or theft. We encrypt website transmission data, regularly update security systems, and restrict internal data access permissions. However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.
International Data Transfers
Your personal data may be transferred and processed outside the UK or EEA. All cross-border data transfers will comply with UK GDPR requirements, adopting official safeguard measures such as UK Standard Contractual Clauses (SCCs) to ensure your personal data obtains equivalent protection standards.
Policy Updates
We reserve the right to update this Privacy Policy irregularly to adapt to business adjustments and legal requirement changes. The updated policy will be published on this page with a revised update date. Continued use of the website after updates means you accept the latest policy terms.
Contact Us
If you have any questions, suggestions, or data rights requests regarding this Privacy Policy, please contact us at cs@widefitstep.com through the official contact channel on our website.